Out of nowhere, a brand like Red Bull, The Blair Witch Project, or even the Howard Dean campaign takes off with little or no conventional marketing. jack (br?and h? ¯-j?ak’): consumer takeover (synonym).The consumer’s act of commandeering a brand from the marketing professionals and driving its evolution. ![]() How do these “accidents” really happen, and why do they ul brand hi ![]() ![]()
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